Strategic China rollout of preschool IP “Tippi T-Rex”

Published On: May 13, 2026

The preschool animated IP Tippi T-Rex has launched across China following a major distribution agreement brokered by GoldBee, reinforcing its role as an international partner for premium kids & family content.

As part of a hybrid digital-first distribution strategy, Tippi T-Rex is now available in China across a wide range of platforms and Smart TV ecosystem, including Youku, Tencent Video, iQIYI, Sohu, Xiaomi, Konka, FunTV, Baidu Smart Screen, Hisense, TCL, Coocaa, Huawei, NutTV, XGIMI, vivo, Migu, Wasu and LeTV, as well as several regional IPTV and DVB services. The series follows a freemium model combining free episodic access with subscription-based full viewing availability, enabling broad reach and scalable monetization across connected TV and mobile environments.

The agreement brings together Spanish animation studio Ánima Kitchent and Indonesian studio Mocca Studio in a co-production model for the preschool property, alongside Chinese distribution partner 24 Bridges, subsidiary of Bridges Culture Transmission. Under the deal, 24 Bridges holds exclusive distribution rights in China for the 2D series (52×5’), four original songs, and 14 short-form episodes, and is also responsible for consumer products licensing across the territory.

The expansion into China reflects the studios’ broader digital-first and data-driven approach, where content is initially validated through short-form testing on platforms such as YouTube before scaling into full episodic production. Originally developed as short-form content, Tippi T-Rex evolved into a 26-episode series of 5-minute episodes, with an additional 26 episodes currently in production in partnership with Mocca Studio.

Tippi T-Rex follows Tippi, a curious four-year-old Tyrannosaurus living with her family in a contemporary prehistoric world. Together with her parents and older brother Ryan, she navigates everyday adventures filled with humour, discovery, and emotional learning moments tailored to preschool audiences.